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  Our Programs

Making the Case for Continuity
Making the Case for Continuity is a consistent, repeatable process specifically designed to help you make business continuity and emergency preparedness a priority for everyone in your organization. In this presentation or one-day seminar, you will learn how to apply proven sales and marketing techniques to this critical and challenging responsibility.

The Making the Case for Continuity process is designed to help you:

  • Raise awareness and promote your efforts
  • Elevate business continuity and emergency preparedness on your organization’s hierarchy of needs
  • Identify ways to make a commitment to business continuity and emergency preparedness a priority for everyone, including senior leadership
  • Create and communicate messages that get people’s attention and interest
  • Effectively demonstrate and promote the direct and indirect value of your initiatives
  • Focus time and resources where they deliver the highest return by eliminating activities with marginal value
  • Gain the commitment and resources you need throughout the organization
  • Complete a strategic “sales and marketing” analysis and keep it up to date
  • Define and quantify your objectives
  • Gain access to everyone whose attention you need, senior decision makers
  • Develop strategies for persuading everyone who influences or affects business continuity and emergency preparedness decisions and initiatives
  • Leverage vendor resources and expertise
  • Create efficient and effective action plans
  • Consistently secure increasing levels of incremental commitment
  • Demonstrate the value and return you have delivered on previous investments to help justify new requests

Our Making the Case for Continuity programs are delivered by Robert Fuhr, CBCP. Robert created the program based on his business continuity and emergency preparedness expertise, his experience as a certified sales trainer, and over sixteen years of successfully promoting this critical discipline.

Gaining commitment and support will always be a business continuity and emergency preparedness professional’s most difficult and important responsibility. Unfortunately, career paths in the field rarely offer the kind of “sales and marketing” experience incredibly helpful in achieving success. To make matters worse, education and training in this area has traditionally been of marginal value. Programs typically fail because they follow a one size fits all approach. What makes the Making the Case for Continuity process different is it allows you to apply proven “sales and marketing” techniques directly to your specific environment.

Making the Case for Continuity is available as a presentation or one-day credit earning training program that we offer in both private and public sessions.

 

 

 

EARN 8 CONTINUING EDUCATION CREDITS!


Presentations

One-Day Training Program